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Indian Beauty Platform Kindlife.in Raises $8 Million in Series A

Published August 8, 2024
Published August 8, 2024
Anthony Tran via Unsplash

Indian Kindlife.in, a comprehensive beauty, wellness, and health platform, has secured $8 million in its Series A funding round.WHO: Launched in 2022 by Radhika Ghai along with Vidit Jain and Manasa Garemella, the founding team of Kindlife.in brings together a unique blend of complementary skills, diverse functional expertise, and understanding of consumer needs. With over 800+ brands onboarded, Kindlife.in has demonstrated a strong product-market fit across categories such as beauty and personal care (BPC), nutrition, general wellness, and hygiene, making clean living accessible. The platform leverages proprietary AI technology to help consumers discover personalized skincare and wellness routines and products.WHY: Kindlife.in is poised to capitalize on the popularity of K-beauty and J-beauty in India. In the current calendar year, the company plans to introduce over 20 Korean and Japanese beauty brands to its platform, further enhancing its product offerings. IN THEIR OWN WORDS: “We’re thrilled about our continued partnership with Kalaari Capital and welcome the incoming investors joining us to make self-care mainstream for young India," commented Radhika Ghai, founder and CEO. "At kindlife, we understand that Gen Z prioritizes quality and authenticity, and we’re committed to bringing the best global beauty and health brands to them. Our strong AI technology is central to how we help with discovery and provide a truly personalized experience to millions.”Kiran Vasireddy, Partner at Kalaari Capital, said, “Kindlife.in has established strong product market fit, promoting clean beauty and wellness among Indian consumers.

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